Great marketing is based on developing relationships. In a world full of spam, high-pressure sales and an inundation of information, we, as customers, are tired of being given ‘the script’. Companies who understand that marketing is about relationships, will find they weather economic ups and downs and ever-changing consumer behaviours much more successfully. They also understand that glossy advertising, technical advances and planning cannot override the need for relationship building in business based on mutual trust and understanding.
If you want to increase profit margins by maximizing each customer interaction, reducing marketing investments and creating new links to resources such as: finances, information and people power, this dynamic session can help.
- Revisiting Relationship Marketing: overview, economic benefits
- Successful Collaboration
- Building Your Relationship Marketing Plan
Length: 2.5 hours (Can be customized)