Writing an Effective Business Plan

Jennifer DeBruin

Entrepreneur | Speaker | Trainer

Welcome to the Writing an Effective Business Plan portal. It is important that you gather all the materials provided by Enterprise Renfrew County (ERC) prior to starting this video series. Please review the Business Plan Sample and Template, and familiarize yourself with the Entrepreneur Success Kit. You will be directed to read and complete activities in this guide throughout the video series. It is important that you invest the time and effort now to create a solid business plan, the foundation of your business, in order to move towards the success you are dreaming of. 

Entrepreneur Success Kit


COMPLETED June 15, 2022 : Introduction Meeting Zoom RECORDING

Session 1: Checklist for Business Plan

Review all the dates and make sure to take advantage of your connections with both myself, via email for 30 days and at the Live Q&A, and remember to connect with Enterprise Renfrew County (ERC) for all matters that do not directly relate to writing a business plan.


This additional information address areas which other participants have found most challenging, it is critical that you read these documents before beginning the video series and Entrepreneur Success Kit. If you have questions, please email me. No question is trivial, this is a learning opportunity, and I’m happy to help.

Writing an Executive Summary

Zoning in on YOUR Target Market

External Link: What is a Vision Statement & How To Write One?

External Link: 18 Inspiring Mission Statement Examples That Captivate People 


The Labour Market Group of Lanark & Renfrew

County of Renfrew: Community Profile

Schedule of Events:

COMPLETED June 15: 1:00 – 3:00 pm – Introduction via ZOOM. ERC will send link to participants. If you did not receive this, please email them.

EXTENDED Until July 6 at 5:00 pm (original timeframe June 15-30): Video Series available online – video below. PLEASE watch videos and work through Entrepreneur Success Kit prior to the ZOOM Q&A sessions later in June.

VIDEO SERIES This video series is intended to help guide you as you write your business plan. Pause as needed and complete the activities in the Entrepreneur Success Kit, provided by Enterprise Renfrew County (ERC). Content property of Jennifer DeBruin

COMPLETED June 28 (6-7 pm) & June 29 (10-11 am): LIVE Q&A via ZOOM. Sign up for the 1-hour session and you will be emailed the link for the time you wish to join. You have two Options: June 28 at 6:00 pm – 7:00 pm OR June 29 at 10:00 am – 11:00 am. Once you receive the link, simply click the link at the allotted time, and you will join the live session.



    Please indicate which Q and A session you wish to attend
    June 28 6 PMJune 29 10 AM

    *Zoom works best when you download the free program on your computer, or any other device. Here is a tutorial to help get you started. If you have any questions, please don’t hesitate to contact me about the Q&A.

    Jun 15 – July 15: Access to trainer via email related to specific training content. After July 15th, all emails need to be directed to Enterprise Renfrew County (ERC).

    Limited Time Email: trainer@jenniferdebruin.ca *Please ensure you direct any questions, comments, or concerns regarding training program, except that directly related to Writing an Effective Business Plan, to Enterprise Renfrew County (ERC). 


    These videos are only available until TBA.